CAMPAIGN LOGO
CLIENT | SESAME WORKSHOP INDIA
Mera Planet Mera Ghar
The Mera Planet Mera Ghar logo was created for a Sesame Workshop India initiative, a campaign that gave underprivileged children from Delhi slums a voice, and a platform where they could present their problems and offer solutions to change makers, and get a feel of ownership and making a difference.The logo was thus handwritten by a child and made using hand drawn environment and home drawings, held together in a planet shape.
CAMPAIGN LOGO
CLIENT | SESAME WORKSHOP INDIA
Chhoti Badhi Baatein
The Chhoti Badhi Baatein logo was created for a radio programme that aimed at encouraging conversations about feelings and emotions in families. The logo is a composite of two radios. The form of the radio has been crafted using speech bubbles, representing expression and conversation. A small orange radio with the word ‘Chhoti', representing kids’ voices, and a large blue radio with the word ‘Badhi’, representing adults, come together to form the body of the logo. The word ‘Baatein’ is placed below the radios.The shades of orange represents youthful energy while blue represents wisdom and trust.
CHANNEL REBRAND LOGO
CLIENT | ZEE ENTERTAINMENT ENTERPRISES
Big Magic
The GEC channel Big Magic had an existing brand identity, and were looking for a complete brand makeover. They wanted a logo that was slick, modern and resonated with a young and youthful audience. The yellow circle was chosen to represent a smiley face, the circles of 'b' and 'g' became the eyes and the 'i' was the nose. The 'big' also became the dot over the 'i' of 'magic'. The smooth curves of the font lent themselves beautifully to the fun and quirky character of the brand identity.
FLASHCARDS
CLIENT | OSWAAL BOOKS & LEARNING PVT. LTD.
RMT Flashcards
Graphics packaging of the cards as well as the enclosing box was designed for this set of flashcards as a new offering from Oswaal Books, an education publications company. The four colours and patterns used were developed as visual representations of the words - repetition, focus, correct and practice. The cards aiding revision, memory, testing and practicals were colour coded accordingly for easy recognition.
BOOK COVER DESIGN
CLIENT | OSWAAL BOOKS & LEARNING PVT. LTD.
One for All Workbooks
Cutesy watercolour illustrations were used as visual imagery for these workbooks for children for Classes 1 to 5. Puzzles, mazes, crosswords depicted what to expect in the book. A child holding a paintbrush, another playing a guitar, and another looking with some curiosity were used to show exciting and engaging activities. The palette uses bright primaries to appeal to children.
BOOK LAYOUT & DESIGN
CLIENT | SESAME WORKSHOP INDIA
Hawa Hawai
Book structuring, layouts and creating stickers for this book for Sesame Workshop India was an exciting collaboration with an exceptionally talented team full of fun ideas. Scripted by Vaani Arora and illustrated by Allen Shaw, this book inspires kids to come forward with their thoughts and solutions to battle air pollution. Spaces were created using elements from within the story for children to interact and personalise the book with their ideas.
PRODUCT LABEL DESIGN
CLIENT | PLANTMADE
Vegetarian Anda
A set of jar and bottle labels were designed for Plantmade, an innovative company, offering unique concepts in food. The palette for each of the labels was harmonious and in sync with the product colour. A bold font and clean design elements were used to visually depict the concept. The theme of leaves was continued over all the labels to create an easy to recognise identity for the newly launched company.
PACKAGING DESIGN
CLIENT | EDIBLE ROUTES
Grow Your Own Food DIY Kit
Edible Routes had created a small kit to introduce the concept of growing your own organic food for children. The brief was to design graphics for a square box with instructions on how to plant the seeds and also explain the aftercare. We chose vector graphics of the veggies, seeds of which would be included in the box, and bright colours to appeal to children. A playful, casual but legible font in a large size was used for easy readability.
STICKER DESIGN
CLIENT | SESAME WORKSHOP INDIA
Sesame Stickers
A fun assignment to create digital stickers, for use on WhatsApp, using the Sesame cast of characters. The decisions for the emotion, word or sentiment to be expressed, the colours and the shapes were guided and determined basis the personality of the character. Without any further restrictions on the creatives, this project was a blast!
PACKAGING DESIGN
CLIENT | EDIBLE ROUTES
Grow Your Own Food DIY Kit
Edible Routes had created a small kit to introduce the concept of growing your own organic food for children. The brief was to design graphics for a square box with instructions on how to plant the seeds and also explain the aftercare. We chose vector graphics of the veggies, seeds of which would be included in the box, and bright colours to appeal to children. A playful, casual but legible font in a large size was used for easy readability.